According to Schroeder's Antiques Price Guide, German-born Emmanuel Herrman invented the postcard which was first printed in 1869 in Austria. Vintage Christmas postcards, old holiday postcards and greeting cards soon catapulted in popularity as collectors' items and remain popular for their beauty, rarity and nostalgia factor.

Early Postcards – A Hit With the General Public

The public embraced postcards because they were convenient and economical in sending messages.

Postcards gained a footing in America during the 1880s. Custom post cards were made to order in Germany. The Columbian Exposition of 1892-1893 caused the postcard phenomenon to take off when attendees purchased thousands of souvenir cards to send to the folks back home.

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