After buying Canada’s top winery Vincor in June 2006, why did the world’s largest wine company Constellation Brands then bump China from the top of Constellation’s near-term expansion plans?

The major reason is that the giant U.S.-based multinational has a history of acquiring wineries in countries that they view as already having a relatively mature market for wine consumption.

In their 2006 annual report, however, Constellation Brands management documented their commitment to one day expand the wine giant’s international footprint into the People’s Republic.

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